Jason Heffelfinger

Chief Executive Officer

Jason Heffelfinger was named Chief Executive Officer of Dental Care Alliance (DCA) in November 2023. In his role, Heffelfinger spearheads DCA’s mission to continue evolving the industry by taking a modern, technology-driven approach to dentistry without departing from DCA’s sole purpose of caring for patients. He collaborates closely with DCA’s community of dental professionals and partners to implement forward-thinking strategies that elevate patient experiences and advance the standards of dental care nationwide. Additionally, Heffelfinger champions a culture of excellence within DCA, fostering an environment of collaboration, innovation and patient-centric care.

Prior to his appointment to DCA’s executive leadership team, Heffelfinger served as the Chief Services Officer for Petco, a health and wellness company, focused on improving the lives of pets, pet parents and Petco’s partners. His leadership helped Petco deliver double-digit sales and EBITDA growth across all service businesses, including one of the fastest-growing vet hospital build outs ever in the industry.

Heffelfinger holds a bachelor’s degree from University of Nebraska-Lincoln and earned an executive master’s degree in business administration from Southern Methodist University. Under Heffelfinger’s leadership, DCA is poised for continued success in supporting dental professionals in their communities while providing exceptional care and services nationwide.

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